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Privacy Policy

Last Revised: June 24, 2025

1. Who We Are

VlandEu (the "Store") is operated by VlandEu, company code 1389609 ("we", "us", "our").

We are the data controller for personal information collected through vlandeu.com and any related services (collectively, the "Services").

2. What Data We Collect & Why

We collect different types of personal data for specific purposes, always with a valid legal basis under GDPR:

  • Identity & Contact Information
    What we collect: Name, postal address, email address, phone number
    Why: To process and deliver your orders, create and manage your account
    Legal basis: Contract performance (GDPR Art. 6(1)(b))
  • Order & Payment Information
    What we collect: Product details, order totals, billing address, last 4 digits of payment card
    Why: For invoicing, processing refunds, and maintaining accounting records
    Legal basis: Contract performance (GDPR Art. 6(1)(b)) and legal obligation (GDPR Art. 6(1)(c))
  • Account Credentials
    What we collect: Username and securely hashed passwords
    Why: To provide secure login access to your account
    Legal basis: Contract performance
  • Customer Support Communications
    What we collect: Email correspondence, chat logs, support tickets
    Why: To provide customer care and resolve disputes
    Legal basis: Legitimate interest (GDPR Art. 6(1)(f))
  • Technical & Usage Data
    What we collect: IP address, browser version, device information, pages viewed
    Why: To ensure site security and improve user experience through analytics
    Legal basis: Legitimate interest (GDPR Art. 6(1)(f))
  • Marketing Preferences
    What we collect: Newsletter subscription preferences, cookie consent choices
    Why: To send promotional offers and personalize advertising
    Legal basis: Consent (GDPR Art. 6(1)(a))

Important: We never collect special category ("sensitive") personal data such as health information, political opinions, or religious beliefs.

3. Cookies & Analytics

We use two types of cookies on our website:

  • Essential Cookies
    Necessary for website functionality, including shopping cart and secure checkout. These are automatically placed and do not require your consent.
  • Optional Cookies
    Used for analytics and advertising, including Google Analytics 4 and Meta Pixel. Optional cookies are only activated after you provide explicit consent through our cookie banner.

For a complete list of cookies we use, please visit: vlandeu.com/cookies

Managing Your Cookie Preferences:

  • Withdraw consent at any time by clicking "Cookie Settings" in our website footer
  • Clear cookies directly through your browser settings

4. Who Processes Your Data

We work with trusted third-party processors to provide our services:

ProcessorRoleSafeguards
Stripe Payments Europe Ltd.Credit card payment processingStandard Contractual Clauses + PCI-DSS compliance
Klaviyo Ltd. (Optional)Email marketing servicesStandard Contractual Clauses
Delivery PartnersOrder fulfillment and shipping (EU/local couriers)Local/EU operations

Limited Disclosure: We only share your data with other parties when you explicitly request it (e.g., PayPal payments), when required by law, or in the event of a business transfer.

5. International Data Transfers

Some of our service providers operate in countries outside the European Economic Area (EEA) that do not have an EU adequacy decision, including:

  • Stripe Inc. (United States)
Protection Measures:
  • Standard Contractual Clauses approved by the European Commission
  • Additional technical and organizational security measures

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy:

Data TypeRetention PeriodReason
Orders & Invoices10 yearsLithuanian Accounting Act requirement
Customer Service24 months after last contactCustomer support purposes
Marketing ListsUntil unsubscription + 2 yearsMarketing compliance
Analytics Data26 monthsGoogle Analytics 4 default setting

When retention periods expire or legal bases no longer apply, we will securely delete or anonymize your data.

7. Your Rights

Under GDPR, you have the following rights regarding your personal data:

  • Access Right: Request a copy of the personal data we hold about you.
  • Rectification Right: Request correction of inaccurate or incomplete personal data.
  • Erasure Right: Request deletion of your personal data (subject to legal retention requirements).
  • Restriction Right: Request limitation of processing based on legitimate interest.
  • Data Portability Right: Request transfer of data you provided to us in a structured, machine-readable format.
  • Objection Right: Object to processing based on legitimate interest.
  • Consent Withdrawal: Withdraw consent for marketing communications and optional cookies at any time.
  • Complaint Right: Lodge a complaint with VDAI if you're unsatisfied with our data handling.
Exercising Your Rights:
  • Email us at: [email protected]
  • We will respond within 30 days
  • We may need to verify your identity before processing requests
  • All requests are processed free of charge

8. Security Measures

We implement appropriate technical and organizational measures to protect your personal data:

  • Technical Safeguards
    HTTPS encryption for all data transmission
    Secure, access-controlled administrative panels
    Encryption of data both in transit and at rest
  • Organizational Safeguards
    Limited access to personal data on a need-to-know basis
    Regular security training for our team
    Incident response procedures

Your Responsibility: Please keep your account password confidential and contact us immediately if you suspect unauthorized access to your account.

Limitation: While we implement robust security measures, no method of data transmission or storage is 100% secure. We cannot guarantee absolute security.

9. Children's Privacy

Our Services are designed for users aged 14 and older. We do not knowingly collect personal data from children under 14 years of age.

If you are a parent or guardian and believe your child under 14 has provided us with personal data, please contact us immediately at [email protected]. We will promptly delete such information from our systems.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect:

  • Changes in applicable laws and regulations
  • Updates to our services or business practices
  • Improvements to our data protection measures
Notification of Changes:
  • Major changes will be announced prominently on our homepage
  • Significant updates may be communicated via email to registered users
  • The "Last Revised" date at the top of this policy indicates the most recent version

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

We aim to respond to all inquiries within 30 days and are committed to resolving any concerns you may have about your privacy and data protection.